Information about our use of cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies:
- Essential/Functional cookies. These are core platform cookies that are required for the operation of our website. They include cookies that enable you to log into secure areas of our website (including “single sign on”), use a shopping cart, purchase tickets and use our video streaming service.
- Analytical/performance cookies. These cookies allow us to count the number of users using our digital platforms. These cookies also enable us to see how users use our platforms and help track their user experience. This allows us to improve the way our platforms work. For example, ensuring that users are finding what they are looking for easily and improving the way content is displayed to the user. These cookies collect information anonymously.
- Marketing/Tracking Cookies. These are the cookies which are used to create user profiles allowing us to send personalised advertising, content recommendations & product recommendations to users. These cookies track users across our digital platforms for marketing purposes.
You can find more information about the individual cookies we currently use and the purposes for which we use them in the table below:
|
Type |
Name |
Platforms |
Details |
3rd party data processors |
|
Essential/Functional
|
cookie_consent_given |
avfc.co.uk |
This cookie identifies that a user has seen and accepted a cookie policy. |
None |
|
Essential/Functional
|
CookieConsent |
Video.avfc.co.uk Tickets.avfc.co.uk |
This cookie identifies that a user has seen and accepted a cookie policy. |
None |
|
Essential/Functional
|
cookie_analytics_consent_given |
avfc.co.uk |
This cookie identifies that a user has accepted the usage of the analytical cookie category. |
None |
|
Essential/Functional
|
cookie_marketing_consent_given (reserved for future use) |
avfc.co.uk |
This cookie identifies that a user has accepted the usage of the marketing cookie category. (This is not currently in use) |
None |
|
Essential/Functional
|
cookie_personalisation_consent_given (reserved for future use) |
avfc.co.uk |
This cookie identifies that a user has accepted the usage of the personalisation cookie category. (This is not currently in use) |
None |
|
Essential/Functional
|
_gc_voted_on |
avfc.co.uk |
This cookie stores unique identifiers to identify when a user has voted for a player of the match. This is used for the Player of the match Widget. |
None |
|
Essential/Functional
|
_gc_sp_id |
avfc.co.uk |
This cookie identifies and stores the local user session via a token. This is only used if the user is using a stream login and has not used single-sign-on. It is used to allow users to watch video content. |
None |
|
Essential/Functional
|
_gc_promos
|
avfc.co.uk |
This cookie is stored in the user’s browser. This is for the Club site overlay promotion, so that once you have seen the promotion you will not see it again
|
None |
|
Essential/Functional
|
ASP.NET_SessionId |
Tickets.avfc.co.uk |
This cookie is the default one used by ASPNET to uniquely identify the user's session on the website and relates the user's unique session to server side data. Our application uses the session to track the user's progress in the transaction or for passing data which cannot be stored locally. The cookie will expire at the end of the session (when you close your internet browser). |
These cookies are provided by SeatGeek – to provide the ticketing platform to the Club. |
|
Essential/Functional
|
af |
Tickets.avfc.co.uk |
This cookie is used in an anti request forgery security mechanism |
|
|
Essential/Functional
|
cs |
Tickets.avfc.co.uk |
This cookie is used to keep some session state information on the user in order to improve performance |
|
|
Essential/Functional
|
gid |
Tickets.avfc.co.uk |
This cookie is used to uniquely identify the browser in order to help with problem diagnostics |
|
|
Essential/Functional
|
inMobile |
Tickets.avfc.co.uk |
This cookie is used to store information about how the page should be presented |
|
|
Essential/Functional
|
os |
Tickets.avfc.co.uk |
This cookie is used to keep some session state information on the user in order to improve performance (similar to cs) |
|
|
Essential/Functional
|
queueit |
Tickets.avfc.co.uk |
This cookie is associated with the Queue IT virtual queue integration. It uniquely identifies a user during a single visit and keeps their place in the queue |
|
|
Essential/Functional
|
TimeCountDown |
Tickets.avfc.co.uk |
This cookie is used to keep transaction timer countdown info |
|
|
Essential/Functional
|
crmAuth |
Tickets.avfc.co.uk |
Identifies the logged-in user account. Used for "remember me" functionality |
|
|
Essential/Functional
|
rm |
Tickets.avfc.co.uk |
Indicates whether the user is logged in. Used for "remember me" functionality |
|
|
Essential/Functional
|
closedCaptions_languageKey
|
Video.avfc.co.uk Avfc.co.uk |
Allows the user’s preferred closed caption language to be displayed automatically.
|
Video Platform cookie |
|
Essential/Functional
|
volumeControl_volumeValue |
Video.avfc.co.uk Avfc.co.uk |
Stores the volume setting for the video player in your browser |
|
|
Essential/Functional
|
SID |
Avfc.co.uk |
This cookie is set to make sure that Riddle quizzes work. However, the cookie is just a string (like ‘mgnh8c593o07fobl392sfphl46’) –no personal information is collected. The cookie expires after one hour.
|
Riddle Quiz tool Cookie |
|
Essential/Functional |
*.LastAuthUser |
Members.avfc.co.uk |
Stores the ID of the last user logged in |
Single Sign On Cookie (Digital Membership) |
|
Essential/Functional |
*.accessToken |
Members.avfc.co.uk |
Stores the access token for a currently logged in user |
|
|
Essential/Functional |
*.idToken |
Members.avfc.co.uk |
Stores the id token for a currently logged in user |
|
|
Essential/Functional |
*.refreshToken |
Members.avfc.co.uk |
Stores the refresh token for a currently logged in user |
|
|
Essential/Functional |
*.clockDrift |
Members.avfc.co.uk |
Stores a the 'clock drift' between client device and SSO service. |
|
|
Essential/Functional |
__Host-_krakatoa_session |
Careers.avfc.co.uk |
Identifies the logged in user. A unique session ID is linked to the user so that he/she is identified while navigating the website. The user is logged out when the cookie expires. |
|
|
Essential/Functional |
CookieConsent |
Cookiebot On careers.avfc.co.uk |
Stores the user’s cookie consent state for the current domain for 1 year. |
|
|
Essential/Functional |
uw-icon-locales |
cdn.userway.org On careers.avfc.co.uk |
Used to keep settings on the website’s accessibility widget. This helps people with e.g. vision disabilities to properly navigate the site. Perpetual. |
|
|
Analytical/Performance |
td |
On careers.avfc.co.uk |
Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. Session cookie. |
|
|
Analytical/Performance |
_hjClosedSurveyInvites |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Hotjar cookie. This cookie is set once a user interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown. |
These cookies are provided by Hotjar – to provide user feedback services to the Club |
|
Analytical/Performance |
_hjDonePolls |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Hotjar cookie. This cookie is set once a user completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. |
|
|
Analytical/Performance |
_hjMinimizedPolls |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Hotjar cookie. This cookie is set once a user minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the user navigates through your site. |
|
|
Analytical/Performance |
_hjUserAttributesHash |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Hotjar cookie. The User’s attributes are sent through the Hotjar Identity API and are cached for the duration of the session on order to know when an attribute has changed and needs to be updated. |
|
|
Analytical/Performance |
_hjCachedUserAttributes |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Hotjar cookie. This cookie stores user attributes which are sent through the Hotjar Identity API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar feedback tool. |
|
|
Analytical/Performance |
_hjLocalStorageTest |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie is used to check if the Hotjar tracking script can use local storage. If it can, a value of 1 is set in this cookie. The data storage in the cookie has no expiration time but it is deleted almost immediately after it is created. |
|
|
Analytical/Performance |
_hjIncludedInPageviewSample |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by the site’s pageview limit. |
|
|
Analytical/Performance |
_hjIncludedInSessionSample |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie is to let Hotjar know whether the visitor is included in the data sampling defined by the site’s daily session limit. |
|
|
Analytical/Performance |
_hjAbsoluteSessionInProgress |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie is used to detect the first page view session of a user. This is a True/False flag set by the cookie. |
|
|
Analytical/Performance |
_hjShownFeedbackMessage |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show. |
|
|
Analytical/Performance |
_hjid |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Hotjar cookie. This cookie is set when the user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. |
|
|
Analytical/Performance |
_hjRecordingLastActivity |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This should be found in session Storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records). |
|
|
Analytical/Performance |
hjTLDTest |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. |
|
|
Analytical/Performance |
_ga_5HFEHVEN5W |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Google Analytics cookies are used to collect anonymous information about how users use our website. We use the information to compile reports and help us improve our website. The information collected is anonymous and includes the number of users to the website, what pages they visited and where they have come to the website from. Some of these cookies expire after 10 minutes and other can last up to 2 years. More information is available below. |
These cookies are provided by Google – to provide analytics services to the Club |
|
Analytical/Performance |
_gat_UA-41048203-3 |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
__utmv |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
__utmz |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
__utmc |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
__utmb |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
__utma |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
_gid |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Analytical/Performance |
_ga |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Marketing/Tracking
|
_uetsid |
Avfc.co.uk Tickets.avfc.co.uk |
Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. Learn on the following. |
Microsoft – to provide the tracking services to the Club |
|
Marketing/Tracking
|
__gads |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
We use Google Ad Manager to measure the effectiveness of our online marketing campaigns. The main purpose of this cookie is for targeting/advertising. This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to serve the showing of adverts on the site. |
Google Ad Manager |
|
Marketing/Tracking
|
__ar_v4 |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
||
|
Marketing/Tracking
|
pk_id.xxx |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie represents your individual browser, it is used to track usage over time. It initially collects anonymous data, but if a user logs in, signs up, clicks an email to this site, the PII identifiers collected are used to link this cookie to your individual data. This is then used for reporting and personalisation purposes. The cookie is set to expire after 2 years after the last usage. |
These cookies are managed by XCM |
|
Marketing/Tracking |
pk_ref.xxx |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie stores the name of the first referrer that you used to get to the site, it is stored for 6 months |
|
|
Marketing/Tracking |
pk_ses.xxx |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie is used to identify and define a consistent session, it is kept only for the length of the session, plus 30 minutes |
|
|
Marketing/Tracking |
pk_uid |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This is an individual identifier, used to hold your fan id. It can be stored for up to 2 years after the last usage. |
|
|
Marketing/Tracking |
_fbp |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
Facebook – to provide tracking services to the Club. |
|
Marketing/Tracking
|
_fbc |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
Used by Facebook to measure performance when a user clicks on an advertisement |
|
|
Marketing/Tracking |
_ga |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
These cookies are set when a user is link to the Club’s platforms from Twitter to monitor performance. |
Set and managed by Twitter |
|
Marketing/Tracking |
external_referer |
|||
|
Marketing/Tracking |
gt |
|||
|
Marketing/Tracking |
_gid |
|||
|
Marketing/Tracking |
guest_id |
|||
|
Marketing/Tracking |
personalization_id |
|||
|
Marketing/Tracking |
ct0 |
|||
|
Marketing/Tracking |
guest_id_ads |
|||
|
Marketing/Tracking |
guest_id_marketing |
|||
|
Marketing/Tracking
|
scarab.visitor |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie represents your individual browser, it is used to track usage over time. It initially collects anonymous data, but if a user logs in, signs up, clicks an email to this site, the PII identifiers collected are used to link this cookie to your individual data. This is then used for reporting and personalisation purposes. The cookie is set to expire after 13 months after the last usage. |
These cookies are generated by Emarsys and managed by XCM |
|
Marketing/Tracking
|
scarab.profile |
Avfc.co.uk Tickets.avfc.co.uk Video.avfc.co.uk |
This cookie stores user profile information, products the user browsed, etc. It also stores performance metrics about our scripts, load times, execution times, and so on after being generated by the first event. It can be stored for up to 13 months after last usage. |
|
|
Analytical/Performance |
_hid |
Avfc.co.uk members.avfc.co.uk |
Identify users who are currently connected with Howuku. |
Howuku is a technology service that helps us better understand our users' website experience and this enables us to build and maintain our service with user behaviour analytics. Howuku uses cookies and other technologies to collect data on our users’ behaviour and their devices Howuku stores this information in a pseudonymized user profile. |
|
Analytical/Performance |
created_at |
Identify user's first created date and time with Howuku. |
||
|
Analytical/Performance |
first_session |
Identify user's first session with Howuku. |
||
|
Analytical/Performance |
howuku_session |
Tracking current session of user. |
||
|
Analytical/Performance |
pageview |
Counter for total pageviews. |
||
|
Analytical/Performance |
unique_session |
Counter for unique session. |
||
|
Unclassifed |
cdn.usefathom.com |
On careers@avfc.co.uk |
Session. Pixel tracker. |
|
Further Information
This Cookie Policy applies to the following Club platforms:
- co.uk (the Club’s main website)
- tickets.avfc.co.uk (the Club’s ticketing website)
- avfc.co.uk/video (the Club’s VillaTV website)
- members.avfc.co.uk (the Club’s single sign on platform)
Other third party websites that can be accessed from the Club’s main website may or may not use a subdomain of avfc.co.uk have their own separate cookie policy. These policies can be found here:
- Shop (shop.avfc.co.uk): http://shop.avfc.co.uk/stores/astonvilla/en/help?helpSection=privacy
- Rewards (rewards.avfc.co.uk): https://rewards.avfc.co.uk/login
- Memberships (memberships.avfc.co.uk): https://membership.avfc.co.uk/documents/cookie-policy
- The Aston Villa Foundation Auction Website (auctions.avfc.co.uk): https://auctions.avfc.co.uk/iSynApp/showPage.action?sid=1104041&pageName=privacy
For all Club platforms covered by this Cookie Policy, we will ask for your consent before setting any non-essential cookies on your device. If you do not consent, we will only place the essential cookies listed above on your device.
If you have provided your consent to the placing of non-essential cookies on your device, you can withdraw this at any time by clearing your cookie storage within your device. When you next visit any of the relevant Club platforms, you will be asked again whether or not you want to consent to the placing of non-essential cookies on your device.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
To find out more about cookies, including how to see what cookies have been set and how to manage them, visit www.allaboutcookies.org. To manage cookies linked to targeting/advertising visit www.youronlinechoices.com. To opt out of being tracked by Google Analytics on our website visit http://tools.google.com/dlpage/gaoptout.
Data Protection Officer
The Club’s designated Data Protection Officer will oversee compliance with this Cookie Policy. If you have any questions about this Cookie Policy, please contact the Club using the details below:
Email address: dpo@avfc.co.uk
Postal address: Legal Department, Aston Villa Football Club, Villa Park, Birmingham, B6 6HE
Whilst we hope you would contact the Club with any issues first, you have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues. You can contact the ICO using the details below:
Online: ico.org.uk
Postal address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Changes to this Cookie Policy
From time to time we may change how we use or place cookies and, if so, we will update this Cookie Policy with the relevant changes.
The date below records when this Cookie Policy was last updated.
May 2023