Principal Partners
adidas
adidas have a clear mission: To be the best sports brand in the world. Every day, adidas come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way.
Betano
Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence and millions of customers across markets in Europe and Latin America, while also recently in Africa and North America through launches in Nigeria and Ontario respectively. The company employs more than 2,500 people across the globe.
Trade Nation
Revolutionize your trading experience with Trade Nation, the ultimate destination for savvy traders. Experience a transparent, fair and reliably regulated platform. Benefit from essential tools, real-time news, and a dedicated 24/5 Customer Success team. Join us, redefine trading, and elevate your success.
Official Partners
Official UK University Partner
A world-class campus university based in the centre of Birmingham. The UK's leading university for business and the professions. It's #yoursforthetaking.
Official Partner
Carlsberg Britvic is a beverage powerhouse and home to some of the UK’s most iconic beers and soft drinks – delivering outstanding service, investing in its people, and innovating to benefit communities and the planet. Its varied and unparalleled portfolio offers brilliant drinks to excite consumers everywhere, whatever their taste.
Official Foreign Exchange Partner
Corpay is a global leader in business payments, helping companies of all sizes better track, manage and pay their expenses. Corpay provides customers with a comprehensive suite of online payment solutions including Bill Payment, AP Automation, Cross-Border Payments, Currency Risk Management, and Commercial Card Programs. Corpay is part of the FLEETCOR (NYSE: FLT) portfolio of brands.
Official Partner
Emmiera Group stands out not just for its industry leading Furniture Repair division. They also hold the title of the leading repair, restoration specialists in the UK and Ireland in its other divisions, offering widespread furniture repair, property repair and restoration services, commercial furniture supply and restoration along with comprehensive insurance coverage for retailers, manufacturers, insurance companies and the general public.
Official Cybersecurity Partner
eSentire is the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organisations across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organisation's cyber resilience & prevent business disruption.
Official Partner
Fanatics ignites and amplifies the passion of Global fans across their entire digital sports journey, and maximises the presence and reach for hundreds of partners worldwide.
Official Partner
Established in 1981 with a single store in the North West of England, the JD Group is a leading global omnichannel retailer of Sports Fashion and Outdoor brands. The Group now has over 3,400 stores across 38 territories with a strong presence in the UK, Europe, Norther America and Asia Pacific.
Official Partner
Monster Energy are not just a drink. They're a lifestyle in a can. Monster is the relentless pursuit of victory, being your best and being at the top of your game. #Unleashthebeast
Official Vodka Partner
Nemiroff is one of a leading global vodka brand with over 150 years of proud history, originating from Ukraine. Known for its dedication to quality, Nemiroff creates premium vodkas using natural ingredients that embody the rich Ukrainian heritage. From classic to innovative infusions, Nemiroff continues to set new standards in the spirits industry.
Official Partner
SeatGeek is the live entertainment platform that’s rethinking ticketing by caring more about fans, teams and venues.
Official Fan Token Partner
By providing access to influence, rewards and a host of cool in-app features, Socios.com is creating a new level of engagement between fans and their favourite sporting organisations.
Official Charity Partner
Acorns Children’s Hospice’s dedicated teams provide specialist palliative care for life limited and life threatened babies, children and young people and support for their families.
Official Charity Partner
Birmingham Children’s Hospital Charity raises the vital funds needed to improve the experience and care of each of the 90,000 sick kids treated at the hospital every year.