Our Findings
In November 2020 Aston Villa commissioned Beatfreeks, a youth insight agency, to complete a comprehensive research study to investigate the feelings and perceptions of women’s football and Aston Villa Women’s Football Club on a diverse range of young people aged 12-30 from across the West Midlands, concentrating on Birmingham and Perry Barr. All to gain an insight into the barriers that people may face when trying to support women’s football.