Proceeds from the sale of Aston Villa face masks in the club shop are being split between Aston Villa Foundation, Acorns Hospice and Birmingham Children's Hospital.
£10,638 was raised from selling the masks which have adorned the faces of Villa fans throughout the pandemic, and with the agreement of Fanatics and the club shop the proceeds are being split equally between the three charities.
Guy Rippon, Head of the Aston Villa Foundation, said: "It's great to be able to support Birmingham Children's Hospital and Acorns and strengthen our relationship with them as we head into a new season. We are grateful to Fanatics for their donation and will use our share of the funds raised to support our community outreach initiatives across Birmingham."
Noel Cramer, Director of Fundraising for Acorns said: “This was such an enterprising initiative and Acorns is so grateful to the Fanatics and everyone involved at Aston Villa for including us in the sales of face masks.
"Two thirds of our hospice services can only take place because of fundraising ideas such as the face mask idea it is lovely that Villa fans buying a mask can make such a difference to local families and children."
Saranne Moreno, Head of Corporate Strategic Partnerships at Birmingham Children’s Hospital Charity, said: “We’re so thankful to the Aston Villa Foundation for this generous gift, and of course the supporters who put their hands in their pockets.
"The money from the sale of these facemasks will go towards our Fight For All The Feels campaign, supporting youth mental health, which has taken a massive hit over the last year, due to the uncertainty our children and young people have faced because of the pandemic.”
