Aston Villa Football Club are delighted to announce a new agreement with Parimatch, who join our partnership family.
Parimatch, an online betting and entertainment brand, are a trusted operator in the industry with a strong history of partnerships within football and entertainment.
Alongside matchday branding at the Club, Aston Villa and Parimatch will provide fans, within appropriate age and territory restrictions, with the opportunity for matchday access, unique experiences and events; bringing them closer to the Club, players and other fans.
Aston Villa Chief Commercial Officer Nicola Ibbetson commented: “This is an exciting announcement for the Club, bringing onboard an international brand like Parimatch who match our own growth ambitions. This partnership will enable us to bring even more opportunities to our fans and we look forward to what we can achieve together.”
Roman Syrotian, Co-CEO at Parimatch Tech, says: “Our dashing and determined expansion into the English sports world is a subject of honour and happiness to everyone at Parimatch. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our victory spirit.
"We are glad to be associated with clubs and will be happy to mutually utilise the upcoming opportunities. All the clubs we partnered with have 120-140 years of spectacular football history, with Aston Villa being founded in 1874! Parimatch is in awe with the club's great history and hopes to be a contributor to their success in the coming years."
