Earlier this year we announced our intention to begin the process of redesigning the current club crest, alongside a wider visual identity review. Today, ahead of the weekend of football, we are launching a vote for season ticket holders and members – please take the time to consider the options and then cast your vote on your preferred crest before it closes on Wednesday evening.
Since the initial announcement we have been through an extensive period of consultation with a wide range of fans, which included hearing the views of over 12,600 supporters who took part in a digital survey, as well as gathering valuable insights through multiple in-person focus groups, including the FCG, randomly selected fans of various ages from those who initially registered their interest and international supporters.
Thank you to everyone who has taken time to share their views throughout - your input has played a huge part in the progress that has been made.
Following an expansive creative process and the conclusion of the fan consultation period, we are pleased to be able to present you with two newly designed crest options.
Redesigning our club crest is not a process we have entered into lightly, and we recognise that any change made today will have a uniquely long-lasting impact.
This is why we strongly believe it is the right of our fans to have a voice in the process and to ultimately help decide what our future club crest should be, both for next season, our 150th anniversary year and for many years beyond that. Season ticket holders and members now have the opportunity to vote on their preferred design.
The initial announcement of the review was positively received and supported by consistent feedback that our current crest does not represent our heritage or ambition well enough. By allowing you to vote on our next club crest now, and by completing this process in Autumn 2022, we will be in a position to go into the 2023/24 season with a club crest we are all proud of and that reflects our shared ambitions for the future of our club.
Please take time to review the video above, with additional content available here, and follow the link below to vote for your preferred club crest. We would urge all eligible fans to take up their right to vote and participate in this process.
The vote is open until 5.30pm on Wednesday, November 9 and is open to Aston Villa season ticket holders and members (Claret/Claret Lite/Global/Women's/Cubs/Villans). If the page does not load it may be due to high volumes of traffic on the YouGov platform, please revisit again at a later time.
Aston Villa club crest
FAQs
Why are you doing this now?
The process that started in the summer has gone through several stages of fan consultation and is now ready to be presented to the wider fan base, completing this process in Autumn 2022 to be ready for the 2023/24 season.
What consultation have you done?
A digital survey was shared with fans, with over 12,600 completing their responses. Several focus groups were then held at various stages of the process. These were done with the Fan Consultation Group (FCG), a range of fans selected at random from those who registered their interest after our initial announcement, and groups of international fans. Updates from each stage of our consultation can be found here:
How do I vote?
Season Ticket Holders, Seasonal Hospitality Members and Members (Claret/Claret Lite/Global/Women's/Cubs/Villans) can all vote via the link above or click here. The vote is being run by YouGov on behalf of the club. Fans should have their FanID ready to take part. If the page does not load it may be due to high volumes of traffic on the YouGov platform, please revisit again at a later time. The vote is open until 5.30pm on Wednesday, November 9.
For any fans unable to vote online from home, we will have staff at the Enquiry Desk in the main North Stand Ticket Office from 11.45-1.30pm on Sunday (matchday) to assist.
