Aston Villa will show support for Her Game Too at upcoming fixtures.
Saturday’s Premier League game against Tottenham Hotspur and next weekend’s Women’s Super League tie against Liverpool – both of which take place at Villa Park – will raise awareness of the #HerGameToo campaign.
Her Game Too was launched in 2021 by a group of female football supporters who were determined to eradicate sexism in the football industry.
Aiming to ensure all women and girls of all ages feel confident and safe sharing their opinion about football both online and in real life without fear of sexist abuse, the campaign has attracted support from players, pundits and fans across the country.

Through Villa Bellas, Villa’s official women and non-binary supporters’ network, the club announced its support for the Her Game Too campaign last year, naming Lena Curran, Priyanka Jasraj (men’s) and Sarah Breslin (women’s) as Aston Villa’s Her Game Too ambassadors.
The non-profit organisation continues to create awareness, educate, research, develop a strong sense of community and create strong relationships with clubs, among much more.
Further aims include creating regular content to champion women in football (players, staff and fans), creating strong relationships with the Aston Villa Foundation to drive education in the community, having a presence at football grounds and sports bars to build a more welcoming environment for young girls and women as well as continuing to campaign against sexism in football and online abuse.
Via the All In initiative, Aston Villa is committed to avoiding and eliminating discrimination of any kind including sexism and misogyny.
Reporting an incident
If you witness discriminatory behaviour at a match or around a stadium, please report it to the police or a steward.
Supporters at Villa Park can text REPORT to 60060 along with the location of the incident and details of what you have witnessed.
The text line also includes the reporting of any safeguarding concerns. The text service will be supported by our security team and West Midlands Police. Each text costs one standard message at your network rate. The club may share your details with West Midlands Police if further information is required to assist with a criminal prosecution.
