As communicated at the recent meeting of its Fan Advisory Board, Aston Villa is planning to re-engage with supporters to explore options for the selection of a permanent new-look crest ahead of the club’s 150th anniversary next year.
Subsequent to the previous consultation process, the results of which currently adorn the 2023/24 playing and training kits, the club has been assessing the impact of the change from local, global and commercial perspectives and have concluded that the current crest has not had the impact which had been hoped when it was introduced.
Using the results of that original process as the foundation, the club will again engage with supporters over the coming weeks in order to arrive at a permanent identity for Aston Villa, which delivers the required impact.
Additionally, as part of a separate process, a special marque will be developed to recognise the club’s 150th anniversary. This anniversary marque will be included on club celebrations acknowledging the rich history of Aston Villa FC.
Further details of the new consultation process will be announced shortly.
