The Aston Villa Foundation recently held a one-year celebration event for the Seed to Feed project, with Director of The National Lottery Community Fund Phil Chamberlain in attendance.
Seed to Feed aims to address issues of household food poverty, focusing on nutritional education, family engagement, personal development and life prospects.
Since its launch in 2023, the project has made a significant impact on families in Birmingham by enhancing their knowledge of nutrition, healthy eating, and active lifestyles.
The Foundation has collaborated with nine local partner schools to provide 66 sessions to 117 children, focusing on portion sizes and the importance of fruit and vegetable intake.
Partnering with Bangers N’ Mash Up CIC (formerly Digbeth Dining Club CIC), the project hosts family ‘Community Hubs’, bringing families from different backgrounds together for free and interactive food-related activities and cooking sessions, increasing the knowledge and skills around cooking and eating on a budget.
One parent said it allowed them to “feel closer with others from their local community that would’ve been strangers without the project.”
After visiting the Seed to Feed event, Chamberlain said: “I had the pleasure of joining the Aston Villa Foundation and their delivery partners, including Bangers N’ Mash Up CIC and families who have recently participated in the programme through after-school clubs, for a celebration event which revolved around a family cooking competition. The pizzas were great too!”
He added" “It was great to hear about how Seed to Feed was developed following extensive community consultation through the Aston Villa Foundation’s network of neighbourhood organisations and work in local schools, and how it supports school pupils through family activity, improving their understanding of food, its nutritional values and production.”

Find out more about the Seed to Feed project by contacting Health and Wellbeing Manager Aimee Jefferson via email at aj52@avfc.co.uk.